Senior Brand Manager

Company: TruPlay Games
Location: Texas City
Posted on: November 22, 2022

Job Description:

Marketing: Brand Manager
Our culture is falling apart. We are reaping decades of taking God's message out of our culture. Very few voices speak into the lives of children with a Godly message. Children spend countless hours on screens. There is hardly any faith-based content in the app stores.Who will rise up to steward the next generation?
We believe that what people play matters. TruPlay develops mobile games that resonate with our 4 Foundations of Fun, Beauty, Excellence, and God's Truth. With God's Blessing, we will continue to reach millions worldwide and produce tremendous economic value for everyone involved.
We're building an interactive Content Platform for children.
Our Brand Manager is an internal role reporting to the Head of Marketing. This role provides strategic input, drives functional excellence, and prepares the platform and game launch marketing strategies. The right candidate will be a multicultural marketing champion who masters creating go-to-market campaigns, evolving brand style guides, and briefing agencies. Also, they will manage direct marketing, analyze media buy results, and connect with senior leadership on media buy performance.
We want a storyteller who understands parents pain points and needs to help us amplify their voices across the entire company.
The impact of this role is driving significant positive brand sentiment for the brand and bottom line and market share results through the product.
Requirements:Must-Have:

• 5 -7+ years of marketing experience - delivering successful campaigns
• Experience in crafting campaigns for gaming and entertainment audiences across all forms of media
• Experience with all forms of marketing, from app stores to influencer marketing, is a plus
• Experience with working on mobile franchises, PC franchises, and console games is a plus
• Experience conducting self-serving media buys and measuring performance both for paid and organic media types
• Experience working with social teams to help measure results and sentiment
• Experience with common marketing analytics platforms or tools
• Working knowledge of business objectives and business frameworks (finance and budgeting, operations, project management)
• Ability to collaborate effectively across internal teams
• Comfortable operating in a rapidly changing environment
• Strong attention to detail and organizational skills
  Preferred:
  • Demonstrated experience in tech or consumer marketing
  • Bachelors degree in Marketing, Communications, or a related field
    Responsibilities:Initially, the critical responsibilities will be:
    • Be the voice of millennial parents by conducting consumer research and gaining insights from the PR, Social Media, and customer service teams
    • Partner with the product management team to drive product value proposition and an end-to-end go-to-market plan for our products and service.
    • Develop and execute qualitative and quantitative testing strategies for key marketing assets, gameplay, and overall concept
    • Identify high-performing target audiences for ad serving based on approved segmentation
    • Develop marketing assets for storefronts: videos, key art, copy, screenshots, and keyword recommendation, and understand how to adapt them for contextual, environmental, and audience signals
    • Brief creative agencies on the execution of marketing plans
    • Perform and optimize test buys on Apple Store, Google Play, Facebook, Instagram, YouTube, TV
    • Develop and evolve the TruPlay corporate brand style guide
    • Optimizes content for the corporate website
    • Manage marketing budgets and monitor invoices from agencies
      Expected Results:
      • Millennial parents voices are heard and attended to across the company, influencing gameplay and market brand
      • TruPlays Brand Identity grows exponentially
      • TruPlay website represents the objectives of millennial parents, and TruPlay Games
      • Successfully Launch TruPlay to 1M subscribers
        Character:
        • For our Culture
        • High Commitment to TruPlay's Purpose
        • Lives a life of integrity
        • Treats others as they would want to be treated
        • Coachable
        • For This Role
        • Able to translate and communicate messages of faith through tangible gameplay mechanics & features
        • Passionate about educating children in fun ways
          About Us:
          • God has used our Core team and content to:
          • Reach Millions of people with our games across the world
          • See over 25,000 people coming to Christ with His Hand
          • Create new TruPlay game designs that have tested incredibly well
          • Move to our team from Xbox, Nintendo, PlayStation, Sony, Disney, Apple
          • Contains contributions from 2 Apple Award winners and music from Enya and Hillsong
          • Our products stand on 4 Foundations:
          • Truth - Our games are woven with God's Story
          • Fun - Our players should be delighted and excited
          • Excellence - Our games resonate with high-quality features, tech, and storytelling
          • Beauty - Our artwork and audio are spectacular
            
            Location: Our office is headquartered in Austin, Texas, implementing a Hybrid remote work policy

Keywords: TruPlay Games, Texas City , Senior Brand Manager, Executive , Texas City, Texas