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Communications Manager - Digital Content Strategy

Company: Texas AM AgriLife
Location: Texas City
Posted on: November 20, 2022

Job Description:

Job TitleCommunications Manager - Digital Content StrategyAgencyTexas A&M Agrilife ResearchDepartmentAg CommunicationsProposed Minimum SalaryCommensurateJob LocationCollege Station, TexasJob TypeStaffJob DescriptionThe Communications Manager, Digital Content Strategy is responsible for creating, editing, and managing the amplification strategies relating to marketing materials and news collateral to extend Texas A&M AgriLife's brand, story and public relations efforts. Job Responsibilities

  • Manages digital content marketing strategies.
  • Oversees content marketing initiatives across key digital communication channels, including social media, email marketing, etc.
  • Drives website traffic, create digital engagements and generate leads.
  • Collaborates across disciplines and silos to deliver an effective content marketing strategy to compliment the editorial plan.
  • Works within WordPress sites, especially AgriLifeToday.tamu.edu, to tag and optimize content.
  • Supports implementation of basic SEO writing and editorial tone/voice.
  • Maintains a strong understanding of AgriLife and the respective roles each individual unit plays within the greater brand story.
  • Executes quality control processes using excellent proofreading and copy-editing skills.
  • Develops and creates briefs to effectively communicate abstract and creative concepts to customers and end users.
  • Performs other duties as assigned.Required Education and Experience:
    • Bachelor's degree or equivalent combination of education and experience.
    • Five years of related experience in web management, project management or related area.Required Special Knowledge, Skills, and Abilities:
      • Ability to translate complex ideas into understandable messages.
      • Effective interpersonal, verbal and written communication skills.
      • Ability to multi-task and work cooperatively with others.
      • Proofreading experience and familiarity with standard style guides.
      • Experience working with content management systems such as WordPress or similar systems.
      • Attention to detail and understanding of great design.All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.

Keywords: Texas AM AgriLife, Texas City , Communications Manager - Digital Content Strategy, Executive , Texas City, Texas

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